Stacy Ying
Human-centered product designer with a background in psychology and HCI, using research to make emerging technologies more intuitive.
Michigan VIP Football Experience
Exploring how Generative AI can Enhance the UX Workflow
The Michigan Football VIP experience is not matching expectations
Step 1: Defining the Problem
Premium pricing for tickets, but there's still friction
Parking, food, access unclear
No strong sense of exclusivity
App needs to be a luxurious game-day companion suitable for all
Step 2: Research & Understanding Users
01 Competitors Analysis
5 comparators: Features and Value Proposition, Level of Personalization, End-to-end coverage, Time and Friction Reduction, Human Integration in Services
Human Verification: Al was finding outdated information when used to go through websites
02 Personas
1 user interview
3 personas: elderly, 2 middle-aged; all with different needs, desires, and responsibilities
Step 3: Creating the Product Requirements Document
Context is key to create an objective aligned PRD
Used Al to role-play and give feedback on PRD
Its decisions weren't always accurate
What is feasible should still be manually verified
When prompting, mention goals and needs
Step 4: Prototyping Using Gen AI Tools
Each Al Tool has its Strengths & Limitations, for example:
How well it followed the PRD
Variations in interpretation
Taking creative liberties
Step 5: Conduct Usability Tests
Conducting Usability Tests Al is great for summarization and generating insights
Prompted Al to generate questions and tasks, but questions were vague, so I went back to fine tune them
Al does not know the visual appearance of my prototype and synthesized wrong insights.
Reflection
Taste matters! Because I am the decision-maker, not the AI!